For more than 30 years LOJIC (Louisville/Jefferson County Information Consortium) has built and maintained a comprehensive Geographic Information System (GIS) for Louisville, KY and the surrounding county.
LOJIC had developed dozens of interactive maps over the years, and for an organization on the cutting edge of integrating data and local mapping, they were overdue for a new website – one that more eﬀectively told their story and showcased their resources.
LOJIC builds and maintains a wide variety of maps: Maps to help you stay updated on city street conditions during snow events, maps to help ﬁnd zoning information, maps that tell stories of the history of the city, and more. On their old site these compelling resources were not presented as eﬀectively as they could be. We wanted to ensure that every part of the user experience, from browsing through the latest maps to requesting custom map data, was easy.
Our redesign went beyond just a refreshed logo and some new colors. It started with determining the most effective way to present these maps – from a user casually browsing on a phone to a more technical user on a large desktop screen. Their old site didn’t work well in either scenario, as it was built 10 years before the first iPhone was released. To accomplish this, we crafted intuitive navigation elements and streamlined components that allow users to quickly find what they are looking for no matter what size the device they are on.
Making sure the new design was a breeze to use on mobile devices was a top priority, but we didn’t ignore the big screen experience. Many of the maps LOJIC maintains are tools best used on larger screens. We made sure that every part of the user experience, from browsing through the latest maps to requesting custom map data, was easy and delightful.