Joe’s House provides an invaluable service by connecting cancer patients and their families with affordable, convenient lodging options during medical treatment. With over 2,300 lodging listings across 300+ cities nationwide, the organization plays a critical role in easing the logistical burdens of healthcare travel.
Net Tango has proudly supported Joe’s House for many years, originally building and maintaining their website on the DNN platform. As the organization grew and digital needs evolved, it became clear that a platform refresh was necessary to improve usability, scalability, and administrative efficiency.
Challenge
The legacy DNN site, while functional, presented limitations in customization, accessibility, and ease of content management. Joe’s House needed a flexible and user-friendly solution that could:
- Enhance the user experience for patients and families searching for lodging.
- Streamline administrative workflows for managing thousands of listings.
- Preserve existing search engine rankings and legacy links.
- Provide robust analytics for ongoing performance tracking.
Solution
Transitioning to WordPress was a strategic choice, offering a modern, customizable platform that supports both front-end enhancements and back-end efficiency. Net Tango delivered a fully redesigned and reengineered website tailored to Joe’s House’s unique needs.
Key Features Delivered
- Custom Rate Filtering & Sorting: Enables users to find lodging options that fit their budget quickly and easily.
- Custom Distance Sorting: Allows sorting by proximity to treatment centers for added convenience.
- Improved Location Sorting: Enhances search accuracy and relevance across cities and regions.
- Legacy Link Preservation: A custom redirect plugin ensures all existing URLs remain functional, maintaining SEO value and user bookmarks.
- Accessible & Mobile-Friendly Design: Built to WCAG standards, ensuring usability for all visitors, including those with disabilities.
- Custom Post Types & Advanced Custom Fields: Structured content management for lodging listings, making updates intuitive and scalable.
- Admin Area Enhancements: Streamlined interface for staff to manage listings, content, and site settings.
- Bulk Editing Tools: Efficiently update multiple lodging entries at once, saving time and reducing errors.
- Custom Filtering for Admin Management: Advanced tools for sorting and managing listings internally.
- Google Tag Manager Integration: Facilitates tracking and marketing tag deployment.
- Custom Analytics Reporting via Looker Studio: Provides actionable insights into user behavior, search trends, and site performance.
Impact
The new WordPress-powered Joe’s House website delivers a vastly improved experience for both users and administrators. Patients and families can now find lodging faster and more easily, while staff benefit from a more efficient and intuitive content management system. The platform is now positioned for future growth, with the flexibility to adapt as needs evolve.
