Strategy

City of Raleigh

Platform

.NET

Launched

2016

Summary

Leaders from the City of Raleigh engaged Net Tango to develop and deliver a complete Digital Roadmap for its enterprise website. The project involved digital strategy, user engagement, requirements documentation, and Phase I of a pilot homepage.

Goals

The City of Raleigh wanted help with a strategic vision for the design and implementation of a streamlined, services-centric website. And while we love designing new websites, we also love partnering with organizations to strategize how best to plan for and roll out these sites.

A clear plan is great, but how do you know if your plan will work before it is too late to change course? For the City of Raleigh, a pilot homepage was the answer. It’s a great first step in a website redesign, and gives the opportunity for early stakeholder feedback before the entire thing is built.

What We Did

  • Accessibility
  • Branding
  • Digital Roadmaps
  • Mobile Responsive Design
  • Requirements Documentation
  • Strategic Planning
  • User Engagement

Results

Whether a city has a comprehensive design system or just an old logo, we can formulate a solution. For Raleigh, that meant extending the design from the logo and color palette to develop complimentary icons and design patterns they can reuse in a wide variety of applications throughout the site. The result? A beautiful and functional design that expands the visual identity of the city.

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